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A brand that’s looking to promote a new product or service can send out a mass email, as it’s one of the quickest ways to reach potentially interested customers.īusinesses and organizations often use bulk mail to send out promotions, discounts, and coupons to loyal customers. This is why despite the prevalence of digital marketing emails, physical mail can still do the trick of converting leads.Īside from being a fairly easy way to send out information, bulk mail is usually used for advertising campaigns. A study found that 98% of people still check and sift through their physical mail, and use it to get coupons and promos for their favorite shops. Typically, marketers create one message for a business’s emailing list and send it out to them all at once as part of an email campaign.īoth methods are effective ways to reach a brand’s audience and gain potential customers. The second classification of bulk mail refers to mass email marketing, and it happens when marketers send emails to large groups of people. This would depend entirely on the sender. Typically, physical bulk mail takes the form of pamphlets, letters, and brochures, or similar collaterals. This makes the mailing process cheaper and easier to facilitate. The first is as a physical mailing service that allows you to mail out multiple items at once. Bulk mail can be classified as one of two things.